"BEEF. IT’S WHAT’S FOR DINNER" AD CAMPAIGN

The latest "Beef. It's What's For Dinner" consumer advertising campaign helps Americans become more familiar with the 29 lean cuts of beef and the power of beef’s protein. The campaign features the nutritional benefits and versatility of six lean beef favorites: T-Bone steak, Filet, Top Sirloin, Strip steak, Top Round and 95 percent Lean Ground Beef.
 
Download the campaign materials below.

Press Release 

Fact Sheet 

Recipes and Images

	Succulent Filet in a Field of Greens
	T-Bones with Sweet & Savory Steak Sauce
	Sizzling Sirloin Kabobs on a Bed of Orzo
	Beef Chili Carnivale
	Tender Pepper-Rubbed Strip Steaks with Grilled Vegetable Trio
	Sumptuous Steak Stir-Fry

For high-res images, please email Karli Millspaugh.